EDBA Chief Executive Officer

Chief Executive Officer EDBA Program 

Certificate / Diploma - EDBA Chief Executive Officer
Research / Distance Learning
Program Duration: 3 semesters / 9 monthes

The degree of Doctor of Business Administration (abbreviated DBA or D.B.A. and equivalent to Ph.D. in Business Administration), is a highest academic degree and a research doctorate in business administration. The D.B.A. requires advanced coursework and research beyond the master-level degree that normally results in a dissertation and possible journal publication that contributes to business practice. This program is intended for the company managers in various fields and on different markets. The goal of the program is to develop independence and the ability to solve problems not at the problem level but at the level of at least three solution variants (pessimistic, real, optimistic). It focuses on the ability to reformulate problems as tasks, select and apply the necessary tools for developing decision options, formulate and present the options of managerial decisions, and then switch to their execution and control.

EDBA Chief Executive Officer program presentationChief Executive Officer EDBA program presentation

The Executive Doctor of Business Administration program is based on practical experience and skills of the learners. Doctoral students are invited to solve practical problems using the materials of real-life business cases. The theoretical material of the program has been put together in such a way as to submerge the doctoral student in the knowledge that he/she needs to solve most difficult cases and practical assignments. Altogether, working sequentially on four sections in seven topics, the doctoral student will obtain extensive practical experience and study effective methodologies for implementing them in their practical activities. Then the materials collected during the training process will form the foundation for the final paper, which the doctoral student will put together during the eighth month of the program.

What are the tasks offered during the instructional process?

These tasks will naturally be geared toward the typical functions of managers and/or top managers. The doctoral student will prepare solution options for maintaining the competitiveness of his/her company. The search for the market segment, in which the company will be able to compete successfully. It is the result of this process that produces the most effect in terms of commercial activities and brings material benefits and career perspectives for the manager. The search for the market segment, implementation of product-making processes and determining the time it takes for the company to access the environment with a ready project - these all are tangible and real processes, extensive intellectual work that spans considerable time. The mistakes of the preparatory period will be immediately visible.

This important moment of gaining commercial effect and implementing a business idea in practice is preceded by some meticulous work. This work will be presented to the doctoral student during the course of his/her studies in the form of sequential assignments. Developing the strategy of the organization or subdivision, with the choice of a particular marketing strategy and a business model will lead to three development scenarios. Based on this vision of the market the doctoral student will work on options to stimulate the interest of company product consumers. A separate issue to be solved will be the issue of material flow logistics for all types of resources. This will affect supply and sales channels alike. The optimization tasks, which are interesting to be solved all in themselves, will show how to save resources in various solutions; in turn this will lead to reexamining the distribution of sales functions for the benefit of the consumer.

The next practical assignment will cover communications and costs problems. A good idea must be simple and effective in terms of communication and financing; this must be established in the pricing policy and the communication strategy. Obviously, communication strategies and pricing policy will change as time goes on, so the mechanisms of their correction will have to be offered. The doctoral student will check the power of earlier adopted decisions by considering the life cycle of the company product. This task will help fine-tune and adjust final managerial decisions. Company decisions cannot be tested without understanding and calculating the advertising budget and the promotion strategy. Without understanding the depth and speed of changes in the corporate culture and the work of staff with their clients the positive image of the product can be destroyed for a long time and the consumer properties of the very best product can be inadequately construed.

The next series of practical assignments can transfer the theory and tasks from the strategic to the operative level. Now the attention will focus not so much on the market segment or the company’s strategy as on typical operative decisions based on the marketing programs of concrete products from the assortment.
Next cases are dedicated to working with finances. The doctoral student will make decisions based on his/her knowledge of methods and tools for analyzing balance and financial reporting in the organization. The financial result as a part of the company’s activities is not the only factor in managerial decision-making, but it is also quite indicative. The next group of practical assignments in the program will focus on developing the financial strategy and its interrelation with other developed strategies. For the companies of the market it is important to implement their competitive advantages into better competitiveness and their efforts into increasing their capital. Cases on assets management of the company and its accounting policy shall be the next problem area for the doctoral student.

Practice is a criterion for managerial decision-making and indicator of economic effectiveness. However, it is the practice that, if treated carefully, offers the solutions that can hardly be formulated at an office desk. The analysis of logistic services regarding stocks and enterprise products is of great help. Again, practical assignments will take the manager back to working with his or her team and direct reports because genius ideas are implemented into practice in teams, and the organizational climate can either benefit or impair the effect. How can this be - a case for solving and a practical task for finding talent and leaders. The main goal of the program is implemented in the next block - management of human capital development strategy. It will also touch upon the topic of personal development and positioning of the manager. Solving these cases will allow the doctoral student to find new market segments, new products and business innovations. How do we solve the issues of accumulating capital, allocating resources for investments, what risks do we face in finding innovative solutions and forming an investment project? These practical topics will refer us back to the questions discussed in the first topics of instruction. This is how the cycle of managerial decision-making can be continued in your own company after completing education, at the new qualitative level.

 

Chief Executive Officer EDBA program content

Topic 1. Everything on Strategies

Chapter 1. Competitiveness.
Chapter 2. Competitive advantages.
Chapter 3. Strategy development.
Chapter 4. Stimulating consumers.
Practicum. Project work.

Topic 2. Working with Interests

Chapter 1. Distribution flows.
Chapter 2. Sales channels.
Chapter 3. Pricing policy analysis.
Chapter 4. Corporate culture and communication policy.
Practicum. Project work.

Topic 3. Marketing Activities

Chapter 1. Marketing.
Chapter 2. Market segmentation.
Chapter 3. Commodity policy.
Chapter 4. Sales and pricing policy
Practicum. Project work.

Topic 4. Financial activities of the Company

Chapter 1. Accounting.
Chapter 2. Financial accounting.
Chapter 3. Financial appraisal and planning.
Chapter 4. Financial security.
Practicum. Project work.

Topic 5. Business Activities of the Company

Chapter 1. Implementing the strategy.
Chapter 2. Business plan.
Chapter 3. Accounting of current transactions.
Chapter 4. Logistics of stocks.
Practicum. Project work.

Topic 6. HR Work

Chapter 1. Key competencies.
Chapter 2. Organizational climate
Chapter 3. Personal growth.
Chapter 4. Staff motivation and PR.
Practicum. Project work.

Topic 7. Working with Changes

Chapter 1. Business of innovations.
Chapter 2. Managing innovations.
Chapter 3. Financing of investments.
Chapter 4. Assessing the effectiveness of investments.
Practicum. Project work.

Topic 8. Project Development in the Framework of the Company Strategy

Practicum. Project work.

 

Status & Diploma

Graduates of the Executive DBA Chief Executive Officer program receive  Diploma and International Qualification Certificate.

Academy

"I am confident that with time you will become leaders among business professionals, and, perhaps, return to the academy to share your knowledge and experience with new doctoral students.."

Karina Wong

Contacts

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  +65 3108 0534
  +65 3108 0534
  178 Joo Chiat Road,
Singapore 427449

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