Managing Innovation DBA Program presentation

The DBA program "Innovation Management in a Company" combines key elements of modern approaches to corporate innovation management in the field of products, services, business processes and business strategies. The program examines the elements of a holistic corporate innovation management system, the structure and content of internal innovation processes that support the effective operation of such a system, as well as methods and approaches that allow transforming the organizational culture of an enterprise into an innovative corporate culture.
The sections of the doctoral course examine practical techniques and methods that contribute to the growth of the company's innovative potential and increase the competitiveness of the business, consider and analyze the best international practices in the field of innovation management, and systematically organize the methodological foundations of the innovative model of organizational management. Many leading global companies have been successfully using methods of systemic innovation management in their practice for decades.
The program begins with an introduction to the concept of innovation and its importance in management practice. We will consider the main theories and models of innovation management, as well as modern trends and challenges that companies face. Next, we will move on to studying creative thinking techniques that will help you develop new ideas and approaches to solving business problems. You will become familiar with idea generation methods such as brainstorming, design thinking and TRIZ. An important part of the program is studying technologies for finding new ideas and managing them. We will consider how to create and implement an idea management system in an organization, which will become an integral part of the corporate innovation management system. You will also learn how to manage the process of developing new products, including the stages of planning, prototyping and testing.
We will discuss project management methods such as Agile and Scrum and their application in innovation activities. Particular attention is paid to the involvement of partners in innovation activities. You will learn how to build effective partnerships and use open innovation to create value. The program includes studying ways to commercialize innovations and metrics that allow you to evaluate their effectiveness. We will consider various business models, go-to-market strategies and methods for evaluating innovation projects. Creating an innovative climate in an organization is a key success factor. You will learn how to develop a corporate culture that stimulates innovation and what tools to use to maintain employee motivation. The program concludes with a module on leadership in the innovation process. You will learn how to become a change leader, effectively manage innovative teams and create an inspiring work environment.
How should innovations be managed so that they take place in your company, without dying on numerous pages of “beautiful” business plans and without subsequently contributing to the rapid flourishing of competitors’ businesses? The most important issues for any top manager and business owner are cost optimization and ensuring the growth of the company or a specific business area. Cost optimization, as a rule, begins with a reduction in the number of personnel, freezing promising and strategic projects, selling non-core assets and can then move towards cutting salaries and bonuses for employees, as well as reducing budgets for marketing and advertising.
In the conditions of economic recession, the absolute majority of business entities will act according to the algorithm described above. And what then, when all the obvious measures have been taken and the obvious steps have been completed? How to gain a competitive advantage in a situation where market players are taking similar measures to save their business? How then to ensure business growth and development? Mergers and acquisitions in times of crisis are certainly a good method to increase capitalization if there are free financial resources. But what if such resources are insufficient? How to ensure organic business growth?
Familiar topics, aren't they? And there is no magic tool that would allow you to instantly get ahead of your competitors and achieve impressive growth rates. But there is practical knowledge and experience of leading companies that have managed to find effective tools for innovative development leading to growth and long-term superiority over competitors. Take advantage of this colossal bank of knowledge and experience. After all, it is better to work according to proven methods, rather than reinvent the wheel yourself. You will save time and effort, and during a crisis and recession they can be worth their weight in gold.
The DBA Innovation Management program offers comprehensive training aimed at developing in-depth knowledge and practical skills necessary for successful innovation management in modern organizations. Graduates of the program will have all the necessary competencies to become leaders in the field of innovation management and make a significant contribution to the development of their companies. The DBA in Innovation Management program provides unique opportunities for professional and personal growth, allowing participants to become leaders capable of effectively managing and developing organizations in the modern business environment.

Managing Innovation DBA program content 

MODULE 1. THE CONCEPT OF INNOVATION IN MANAGEMENT PRACTICE

This module provides a foundation for understanding innovation and its role in modern management. You will explore different types of innovation, including product, process, marketing and organisational innovation. It will examine how innovation can contribute to achieving a company’s strategic goals and improving its competitiveness.

Introduction to Innovation Theory
• The Role of Innovation in Modern Business
• Types and classifications of innovations
• Management approaches to innovation implementation
• Cases of successful innovative projects

Let's take a closer look at: Established stereotypes regarding the interpretation of the term "innovation". What innovation is not? Definition of the term "innovation" from the point of view of innovation management. Misconceptions in the field of innovation practice. Four main myths about innovation. Innovative organization. Model "Three arenas of an innovative company". Working atmosphere in the organization.

The concept of innovations and their classification
• Definition of Innovation
• Types and classification of innovations
• Innovation cycle
• The Role of Innovation in Modern Business
Theories of Innovation
• Classical and modern theories of innovation
• Diffusion of Innovations Theory
• The Theory of Disruptive Innovation
• A systems approach to innovation
Innovative strategy
• Formation of the company's innovative strategy
• Strategic Analysis and Planning
• Innovative business models
• Risk assessment and management
Organizational Culture and Innovation
• The Role of Organizational Culture in Innovation
• Leadership and Innovation
• Creating an innovative environment

MODULE 2. CREATIVE THINKING TECHNIQUES

In this module, you will learn about various creative thinking techniques such as brainstorming, six hats, design thinking and the theory of inventive problem solving (TRIZ). These techniques will help you develop new ideas and approaches that can be implemented in your business to solve complex problems.
• Fundamentals of Creative Thinking
• Methods and techniques for generating ideas
• Applying Creative Thinking to Solving Business Problems
• Developing personal and team creative skills
• Practical exercises and tasks
Let's take a closer look at: Divergent and convergent thinking. The essence and purpose of brainstorming. The procedure for preparing a brainstorming session. Brainstorming rules. Brainstorming session regulations. Analysis of ideas expressed during a brainstorming session. Brainstorming and psychological barriers to innovation. Mistakes made during a brainstorming session. The personality of the facilitator. The technique of associations with random objects. The method of "reverse" statements. The method of "role" thinking. The "Dreamer, Realist and Critic" method. The "Six Thinking Hats" method. TRIZ - a technique of controlled thinking. The essence and purpose of TRIZ. "Cornerstones" of TRIZ.

Innovations in small and medium businesses
• Features of innovations in SMEs
• Growth Strategies for SMEs
• Supporting innovation in SMEs
• Examples of successful innovative SMEs
Social entrepreneurship
• The concept and goals of social entrepreneurship
• Models of social entrepreneurship
• Impact on society and economy
• Cases of successful social enterprises

Corporate Entrepreneurship
• The concept of corporate entrepreneurship
• Intrapreneurship Strategies
• Innovative structures within corporations
• Examples of successful corporate innovations

Eco-innovation and sustainable development
• The concept of eco-innovation
• Sustainable Development and Corporate Responsibility
• Strategies for the implementation of eco-innovations
• Examples of successful eco-innovation projects

MODULE 3. TECHNOLOGIES FOR SEARCHING FOR NEW IDEAS. IDEA MANAGEMENT SYSTEM AS A STAGE OF THE CORPORATE INNOVATION MANAGEMENT SYSTEM

The module focuses on a systematic approach to finding and managing ideas. You will learn how to create and maintain an effective idea management system that is integrated into the overall corporate strategy. This module will also look at the use of information technology and platforms to manage innovation.
• Sources of new ideas and their search
• Implementation of an idea management system in an organization
• Idea Management Tools and Platforms
• The process of selecting and developing ideas
• Examples and analysis of idea management systems in successful companies

Let's take a closer look at: The "advanced consumers" method: essence and implementation algorithm. The "New value curve" method. Algorithm for synthesizing a new value curve. The "Consumer experience cycle" method. Corporate innovation management system. Suggestion boxes. Five phases of a modern idea management system. Methods of managerial evaluation of ideas. The "Usefulness-Effort" matrix. Selection of ideas for practical implementation. Feedback from idea initiators. Innovative initiatives.

Fundamentals of Project Management
• Project life cycle
• Project planning
• Time resource management
• Managing project teams
Project Management Methodologies
• Traditional methodologies (PMI, PRINCE2)
• Flexible methodologies (Agile, Scrum)
• Hybrid approaches
• Selecting the appropriate methodology
Risk management in projects
• Risk identification and assessment
• Risk mitigation methods
• Risk monitoring and control
• Crisis Management
Project Quality Management
• Quality indicators and criteria
• Quality control methods
• Quality Improvement Tools and Techniques
• Evaluation of results and completion of the project

MODULE 4. NEW PRODUCT DEVELOPMENT MANAGEMENT
This module covers all stages of the new product development process - from the idea
before entering the market. You will learn how to plan and coordinate work on
creating new products, using project management methods such as
Agile and Scrum, and how to test and prototype new products before they are released
commercialization.

Product life cycle
• New Product Development Methods and Processes
• New Product Development Project Management
• Agile and Lean Methodologies in Development
• Risk assessment and management in new product development

Let's take a closer look at: Corporate business processes for managing innovation projects. Stage-Gate© process. Decision points (DP) of the Stage-Gate© process. Rules for forming a project council. Key success factors for the new product development process. Principles of the systemic Stage-Gate© process. Management assessment and selection of innovation projects. Financial models for assessing innovation projects. The ECV method. "Three-dimensional" project map. Goals of the management portfolio. Algorithm for setting priorities for innovation projects. Integration of the management portfolio into the Stage-Gate© process. Two-stage structure of the DP.

Innovative technologies
• Definition and classification of innovative technologies
• The Impact of Technology on Business Processes
• Technological trends
• The Future of Technology in Business
Information technology and innovation
• The Role of IT in Innovation Management
• Big Data and Analytics
• Artificial Intelligence and Machine Learning
• Blockchain and its applications
Digital transformation
• The concept of digital transformation
• Digital Transformation Strategies
• Benefits and challenges of digital transformation
• Cases of successful digital transformation
Technologies for sustainable development
• Green technologies
• Technologies for energy efficiency
• Sustainable Manufacturing Practices
• Examples of using technology for sustainable development

MODULE 5. INVOLVING PARTNERS IN INNOVATION ACTIVITIES

In this module, you will learn methods and strategies for engaging external partners in the innovation process. You will be covered how to effectively use open innovation, build mutually beneficial partnerships, and use networks and clusters to enhance your company's innovation potential.
• The Role of Partners in the Innovation Ecosystem
• Strategies and models of cooperation with partners
• Managing Innovation Networks and Alliances
• Joint innovative projects and their implementation
• Cases of successful partnership in innovation activities

Let's take a closer look at: Involving suppliers in the company's innovative activities. Principles of interaction with suppliers in the cycle of developing and launching new products. Innovative initiatives of suppliers as a source of sustainable competitiveness of manufacturers in the market. How to support innovative initiatives of suppliers. Increasing the pace of innovative development through effective interaction with suppliers. Improving key parameters of the innovation cycle through effective partnership with suppliers.

BASICS OF INNOVATION MARKETING

• The concept and specifics of innovation marketing
• The process of developing and introducing innovations to the market
• Strategies for Promoting Innovation
• Market and consumer analysis
Product innovation
• New Product Development Process
• Product Life Cycle Management
• Differentiation and positioning strategies
• Cases of successful product innovations
Innovative Marketing Strategies
• Content Marketing and its Role in Promoting Innovation
• Social Media and Innovation
• Viral Marketing
• Brand management
Innovative Customer Experience Management
• The concept of customer experience
• Innovations in customer service
• Strategies to improve customer experience
• Customer experience assessment and analysis

MODULE 6. WAYS TO COMMERCIALIZE INNOVATIONS. INNOVATION METRICS

The module focuses on methods for commercializing innovative ideas and products. You will study various business models, go-to-market strategies, and metrics that help evaluate the success and effectiveness of innovations. Particular attention will be paid to methods for analyzing market opportunities and strategic planning.
• Methods of commercialization of innovations
• Market assessment and market entry strategies
• Metrics and KPIs for assessing innovation activities
• Innovation Portfolio Management
• Examples of successful commercialization of innovations
Let's take a closer look at: Choosing the optimal commercialization model. Integration: profit and indirect benefits in the integration model. Optimal conditions for the return on investment in innovation. The "Conducting" model: differences from outsourcing. Conditions favorable for the possibility of "conducting". Licensing: conditions under which licensing will be a reasonable choice. The concept of innovation metrics. Costs of a company's innovation activities. Key innovation metrics. Innovation profitability ratio. Errors in measuring innovation. Principles for building an effective system of innovation metrics in a company. Cash flow curve. Money traps.

Basics of Knowledge Management
• The concept of knowledge management
• Knowledge Management Strategies and Methods
• Creation and storage of knowledge
• Knowledge sharing within an organization
Innovative processes and knowledge
• The relationship between knowledge and innovation
• Knowledge management in innovation processes
• Knowledge Management Tools and Technologies
• Examples of successful knowledge management
Training and development in innovative organizations
• Corporate training and its role in innovation
• Personnel development programs
• Action learning
• Assessment and analysis of learning outcomes
Organizational memory and innovation
• The concept of organizational memory
• Strategies for knowledge retention and transfer
• Using Organizational Memory for Innovation
• Cases of successful management of organizational memory

MODULE 7. BUILDING AN INNOVATIVE CLIMATE IN THE ORGANIZATION

This module focuses on creating and maintaining an innovative corporate culture. You will learn how to develop and implement values and practices that promote innovation, how to motivate employees to participate in innovation processes, and how to measure and manage innovation activity within the organization.

• Factors influencing the innovation climate
• Development of an innovative culture in the company
• Motivating and stimulating employees to innovative activities
• Leadership and support for innovation from top management
• Assessing and improving the innovation climate

Let's take a closer look at: Signs of an innovative culture. The space of organizational culture. Methods of influencing the organizational climate. The parameter "Readiness to take risks" as one of the key factors of an organizational culture that supports innovation. Elements of organizational culture. The role of cultural norms and rules. The role of symbols. Creating a culture that encourages creativity. Innovative organizational culture. Formation of an innovative culture.

Financial Analysis and Innovation
• Fundamentals of financial analysis
• Methods for evaluating innovative projects
• Financial risk management
• Financial planning and budgeting
Investments in innovation
• Sources of Innovation Financing
• Venture financing
• Crowdfunding and its possibilities
• Investment Attraction Strategies
Financial instruments for innovation
• Subsidies and grants
• Financial incentives and tax breaks
• Leasing and its advantages
• Risks and opportunities of using financial instruments
Management of innovative capital
• The concept of intellectual capital
• Patent and Copyright Management
• Valuation and monetization of intellectual capital
• Intellectual Property Protection Strategies

MODULE 8. LEADERSHIP IN THE INNOVATION PROCESS

The module is aimed at developing leadership skills necessary for successful management of innovation processes. You will learn how to become a change leader, how to effectively manage innovative teams, how to inspire and motivate employees and how to create a work environment conducive to innovation and creativity.
• The role of a leader in the innovation process
• Skills and competencies of innovation leaders
• Leadership Strategies and Styles in Innovation Management
• Examples of outstanding leaders in the field of innovation
• Practical tasks for developing leadership skills
Let's take a closer look: Attracting "innovative employees" to the company. Recruiting strategy for an innovative company. Head of innovative projects. Key qualities of an innovative leader. Forming the competencies of an effective leader of teams working in the open innovation format. The concept of consistency. Types of responsibility. The need to convince the organization that innovation is important. Resource allocation. Choosing an innovative business model. Focusing on the right things. Transforming dynasties. Appointing the right people to the right positions. Encouraging and modeling risk taking.

Innovative leadership
• The concept and characteristics of an innovative leader
• Innovative Leadership Strategies
• The role of a leader in innovation processes
• Examples of successful innovative leaders
Formation of innovative teams
• Principles of team formation
• Managing Team Dynamics
• The Role of Diversity in Innovative Teams
• Cases of successful innovative teams
Motivation and Innovation
• Theories of motivation and their application
• Motivating creativity and innovation
• Motivation programs and systems
• Evaluation of motivation effectiveness
Communication in innovative teams
• Communication strategies and methods
• Tools to improve communication
• Conflict management in a team
• Examples of successful communication in innovative teams

MODULE 9. INNOVATIONS IN MANAGEMENT PRACTICES (OPTIONAL)

Change management and organizational adaptability to innovation:
• In-depth analysis of change management methods at the organizational level (e.g. change models, resistance to change).
• Adaptive approaches and organizational structures that can respond flexibly to external and internal innovation challenges.
Corporate entrepreneurship and innovation strategies within the company:
• In-depth study of corporate entrepreneurship, creation of internal startups and innovation units.
• Methods and strategies of innovative leadership at different levels of the company.
Digital Transformation and Innovation:
• Analysis of digital transformation, its role in supporting innovation (Big Data, IoT, AI).
• Exploring digital platforms that support innovation and the process of integrating new technologies.
Social and environmental innovations:
• Division into modules dedicated to social entrepreneurship and eco-innovation (sustainable development, corporate social responsibility).
• Examples of social innovation and sustainable development projects.
Managing Innovation at a Global Level:
• Examples of successful implementation of innovations in the international market.
• Differences in approaches to innovation in different cultural and economic contexts.
Scaling up innovative solutions and their implementation in large structures:
Problems and strategies for scaling successful innovations at the corporate or international project level.
Studying business cases of successful growth of innovative ideas into global solutions.

Innovation and Supply Chain Management:
• A section on how innovation can be integrated into supply chains and logistics processes.
• Managing new technologies in the supply chain, such as blockchain, automation.

Ethics and Innovation:
• Exploring ethical issues related to innovation (especially in technology, AI, data).
• Managing reputational risks and legal issues in an innovative environment.
Hands-on Labs and Simulations:
• Developing practical skills through simulations of real innovation processes (e.g. product prototyping).
• Joint projects with industry.
Startup accelerators and incubators:
• Development of ideas in the conditions of real competition and investment environment.
Negotiation Skills for Commercializing Innovations:
• Deepening competencies in negotiations with investors, strategic partners and clients for the successful implementation of innovative projects.

MODULE 10. SUPPORTING INNOVATION DEVELOPMENT (OPTIONAL)

Innovations in the framework of public policy and public programs:
• The role of the state in stimulating innovation: programs to support innovative enterprises, subsidies, tax incentives, legal frameworks for start-ups and innovative companies.
• Development of state strategies in the field of innovation: examples of successful national and international initiatives (for example, the Industry 4.0 program).
• Partnerships with government structures: how to effectively interact with government agencies to create and support innovation ecosystems.
Knowledge management and organizational memory in an innovative company:
• Knowledge integration and training: corporate training strategies aimed at developing innovative competencies of employees.
• Knowledge management systems: using technology to capture, store and share knowledge within a company.
• Organizational memory: how to preserve and use experience for the subsequent development of innovative projects.

Innovative ecosystem and regional innovation clusters:
• Creation and support of innovation clusters: the roles of universities, research centers, corporations and start-ups.
• Innovative ecosystems in different regions of the world: successful examples (Silicon Valley, Tel Aviv, Shanghai).
• Strategies for integration into international innovation networks.
Innovative finance and investment mechanisms:
• Innovative financing models: crowdfunding, venture capital, corporate investment funds.
• Financial management of innovations: assessment of risks and opportunities for project financing, creation of a system for monitoring the efficiency of using investments in innovative projects.
• Instruments of financial management of innovations: subsidies, grants, tax incentives, venture capital and IPO.

MODULE 11. INNOVATION IMPLEMENTATION PRACTICES (OPTIONAL)

Effective implementation and scaling of innovations at the company level:
• Selection and implementation of innovations: Stage-Gate methods and other innovation management systems.
• Scaling processes: how to take an innovation from an idea to full implementation in markets and how to scale it at the level of corporate processes.
• Change management at the company level: successful cases and strategies for implementing innovations in various corporate structures.
Innovations in Marketing and Digital Promotion:
• Innovative Marketing Strategies: How Technologies Are Changing the Ways We Interact with Customers (Content Marketing, Gamification, User Experience).
• Digital tools for market analysis: Big Data, predictive analytics, neural networks.
• Brand Management through Innovation: How Innovative Technologies Can Help Create and Maintain a Company's Brand.
Corporate innovation labs and accelerators:
• Creation of internal accelerators and incubators: development of internal startups and innovative projects within the company.
• Corporate innovation labs: integrating R&D units with the company's operational processes.

Innovations in Human Capital Management:
• Talent management for innovation: attracting and retaining highly skilled people who can create innovative products and processes.
• Motivating and stimulating employees for innovative initiatives: reward and career development systems for employees involved in innovation.
Digital transformation as a catalyst for innovation:
• Application of digital technologies in innovation management: blockchain, IoT, artificial intelligence and machine learning.
• Digital business transformation strategies: how to adapt an organization to new digital realities and use them as a driver of innovation.
Corporate Social Responsibility and Sustainable Innovation:
• The Impact of Innovation on Sustainable Development: How Innovative Projects Can Contribute to Solving Environmental and Social Problems.
• Integrating sustainability into innovation strategies: developing business models with a focus on long-term sustainability, green technologies and social innovation.
• Eco-innovations and their application in various industries: study of successful cases of implementation of eco-technologies in production, logistics and energy-efficient solutions.
Managing innovation ecosystems and networks:
• Building Innovation Networks: How to effectively manage innovation networks that include customers, suppliers, research centers and universities.
• Open innovation and co-innovation: how to co-create and develop innovations with external partners, including companies from related industries.
• Examples of successful ecosystems: analysis of examples of innovation ecosystems in such areas as IT, biotechnology, medicine and industrial innovation.
Digital Innovation Management and Business Process Transformation:
• Automation and digitalization of processes: how modern technologies such as robotics, artificial intelligence and blockchain are changing business processes and innovative approaches.
• Digital platforms and their role in supporting innovation: using digital tools and platforms to find, develop and implement innovative solutions in real time.
• Big Data and Analytics to Support Innovation: How to Use Big Data to Analyze Markets, Predict Customer Needs, and Create New Products.
Managing the cultural aspects of innovation in a global context:
• Intercultural differences and innovation: how cultural characteristics influence innovation adoption across countries and regions.
• Adapting innovation strategies to the cultural context: examples of successful implementation of innovations taking into account cultural differences.
• Global Innovation Teams: Managing International Innovation Teams, Developing Cross-Cultural Competence.
Corporate training and development of human resources:
• Developing Innovative Thinking Among Employees: How to Train Staff in Creative Thinking and Innovation Development Methods.
• Action Learning: Implementing learning methods based on solving real business problems to help employees learn by doing.
• The role of mentoring and coaching in supporting innovation: creating mentoring programs for young employees involved in innovation projects.
Financial instruments to support innovation:
• Government funding programs: analysis of instruments such as grants, subsidies and tax incentives to support innovative projects.
• Financial Innovation and Venture Capital: How Venture Capital and Business Angels Can Support Innovative Startups and Companies.
• Crowdfunding and collective investment: exploring the role of crowdfunding and other collective financial instruments in supporting innovative initiatives.
Innovations in Customer Experience Management:
• Innovations in personalized customer experience: how data and technology help create unique offers for each customer.
• Digital transformation of customer service: how the implementation of chatbots, artificial intelligence and machine learning improves customer service.
• Managing Customer Communities for Innovation: How Engaging Customers in Product Development Through Feedback Platforms and Social Media Drives Innovation.

Blockchain and its role in innovation:
• Application of blockchain in business: using blockchain to create innovative business models, improve transparency and security of business processes.
• Supply Chain Management Using Blockchain: How Blockchain Can Optimize Logistics and Supply Chain Management.
• Examples of blockchain application in innovative projects: cases from the financial, logistics and manufacturing sectors.

MODULE 12. INNOVATIONS IN CORPORATE MANAGEMENT

ADDITIONAL DBA PROGRAM ELEMENTS
• Practical projects and case studies: consideration of real innovative projects and analysis of existing cases.
• Video lectures and master classes: presentations by experts and successful practitioners in the field of innovation.
• Research work: conducting independent research and writing an essay on a chosen topic.
• Group work and discussions: Group learning allows for active participation in group projects and discussions to share experiences and ideas.

GRADUATION DOCUMENTS UPON COMPLETION OF TRAINING
• Diploma “Managing Innovations in an Organization”;
• Diploma of the Singapore Academy of Corporate Management DBA “Chief Innovation Officer”;
• Qualifying Certificate of Chief Innovation Officer European Economic Committee EU-NQF standard ;
• Certificate from the European Register of Managers on obtaining a place in the ranking and professional qualification of Chief Innovation Officer.

IN THE TRAINING PROGRAM
• Access to course materials in Russian in digital format through your personal account;
• Consultations with a personal tutor throughout the entire training period (Skype, Telegram, E-mail, Zoom );
• Access to the Academy's electronic library;
• Access to the qualification exam;
• Access to the Academy's video channel.

COST OF TRAINING
• The full academic tuition fee is £32,500.
• The grant cost of tuition under the European Union grants programme for individuals is 7,000 pounds sterling.
• The grant cost of training under the European Union grants programme for legal entities is 8,000 pounds sterling.