The Mercedes Benz Branding - Making Design

The Mercedes Benz Branding - Making Design

Your high standards are reflected in face of the new E-Class. The long, sweeping bonnet, upright-looking headlamps and emphatically broad front aspect with large air intakes all promise refined sportiness. In addition to the standard specification there are three design and equipment lines to choose from: Exclusive Exterior is an ultra-modern and luxurious looking line, with an upgraded front bumper, classical radiator trim, the Mercedes star on the bonnet, additional chrome trim elements and larger-sized alloy wheels. The Avantgarde Exterior line gives the exterior a more dynamic and a sportier look. This is thanks to, for instance, the larger-sized alloy wheels, a free-standing front bumper and design elements in chrome and aluminium.

The lowered Agility Control suspension also emphasises the sporty look. The AMG Line Exterior line offers even more sportiness and performance, with perfectly matching appointments – from the dynamic-looking AMG bodystyling to the AMG alloy wheels and the lowered Agility Control suspension. The lightness and cutting-edge look of luxury and superiority that characterise the exterior of the new E-Class continue on seamlessly into its interior. In a space that will completely and effortlessly win over its occupants with its ultra-modern design idiom, high-quality materials and individualised combination options. Horizontal elements and lines create a clear, calming ambience and a feeling of generous spaciousness.

The use of trim throughout from the instrument panel through to the door panels convey a feeling of quality and security. Every line follows the principle of Sensual Purity. The E-Class is the powerfully convincing result of the new Mercedes-Benz design philosophy. It is the embodiment of ultra-modern stylishness and refined sportiness, and is unparalleled in the premium saloon segment. Its design unifies modest elegance yet powerful presence in every line - with an astonishing lightness of touch. www.mercedes-benz.com.sg

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