Richard Branson Interview - How He Built the Virgin Brand

Richard Branson Interview - How He Built the Virgin Brand

Sir Richard Charles Nicholas Branson born 18 July 1950 is an English business magnate, investor and philanthropist. He founded the Virgin Group, which controls more than 400 companies. Branson expressed his desire to become an entrepreneur at a young age. His first business venture, at the age of 16, was a magazine called Student. In 1970, he set up a mail-order record business. He opened a chain of record stores, Virgin Records—later known as Virgin Megastores—in 1972. Branson's Virgin brand grew rapidly during the 1980s, as he set up Virgin Atlantic airline and expanded the Virgin Records music label. In March 2000, Branson was knighted at Buckingham Palace for "services to entrepreneurship".

For his work in retail, music and transport (with interests in land, air, sea and space travel), his taste for adventure, and for his humanitarian work, he became a prominent figure. In 2002, he was named in the BBC's poll of the 100 Greatest Britons. In 2004, he founded spaceflight corporation Virgin Galactic, noted for the SpaceShipOne project. In November 2017, Forbes listed Branson's estimated net worth at $5.1 billion Branson formed Virgin Atlantic Airways in 1984, launched Virgin Mobile in 1999, and Virgin Australia in 2000. He was ninth in The Sunday Times Rich List 2006 of the wealthiest people or families in the UK, worth slightly more than £3 billion. Branson wrote in his autobiography of the decision to start an airline: "My interest in life comes from setting myself huge, apparently unachievable challenges and trying to rise above them ... from the perspective of wanting to live life to the full, I felt that I had to attempt it." 

Branson's first successful entry into the airline industry was during a trip to Puerto Rico. His flight was cancelled, so he decided to charter his own plane the rest of the way and offer a ride to the rest of the stranded passengers for a small fee in order to cover the cost. In 1993, Branson took what many saw as being one of his riskier business exploits by entering into the railway business. Virgin Trains won the franchises for the former Intercity West Coast and Cross-Country sectors of British Rail. Virgin acquired European short-haul airline Euro Belgian Airlines in 1996 and renamed it Virgin Express. In 2006, the airline was merged with SN Brussels Airlines forming Brussels Airlines. It also started a national airline based in Nigeria, called Virgin Nigeria. Another airline, Virgin America, began flying out of San Francisco International Airport in August 2007. 

On 25 September 2004, Branson announced the signing of a deal under which a new space tourism company, Virgin Galactic, will license the technology behind Spaceship One—funded by Microsoft co-founder Paul Allen and designed by legendary American aeronautical engineer and visionary Burt Rutan—to take paying passengers into suborbital space. Virgin Galactic (wholly owned by Virgin Group) plans to make flights available to the public with tickets priced at US$200,000 using Scaled Composites White Knight Two. At the time, Branson said that he planned to take his two children, 31-year-old Holly and 28-year-old Sam, on a trip to outer space when they ride the SpaceShipTwo rocket plane on its first public flight then planned for 2014. As part of his promotion of the firm, Branson has added a variation of the Virgin Galactic livery to his personal business jet, the Dassault Falcon 900EX "Galactic Girl" (G-GALX). 

In July 2012, Branson announced plans to build an orbital space launch system, designated LauncherOne. Four commercial customers have already contracted for launches and two companies are developing standardised satellite buses optimised to the design of LauncherOne, in expectation of business opportunities created by the new smallsat launcher. In September 2014, Branson announced his investment in drone company 3D Robotics stating, “It's amazing to see what a little flying object with a GoPro attached can do. Before they came along the alternative was an expensive helicopter and crew. I'm really excited about the potential 3D Robotics sees in drones. They can do a lot of good in the world, and I hope this affordable technology will give many more people the chance to see our beautiful planet from such a powerful perspective”.

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